Create a strategic plan.
Build a reputation.
Start with service, craft a message, build an image around the message, prepare the market and test the theory. Most industries benefit from using advocates (ideal clients and first time users) to test and provide positive feedback for your proof of performance and consistency.
Planning allows the ability to grow when an opportunity presents itself. If you are not ready for opportunity, the brand generally will not reach maximum potential.
consult for positive and negative feedback to measure how the plan is working and adjust the messaging as needed. Make the changes and create a timely follow-up process.
Invest adequate resources, including people and time, to support the plan and process. If the launch succeeds, you may need to expand efforts in order to fully capitalize on the momentum. Set up a budget model that allows more funds to become available as you hit certain financial ranges.
Assess and monitor
Prepare and search for new opportunities, assess brand strengths and areas of opportunity or improvement. Conduct surveys with service providers and clientele. Recurring surveys help measure impressions. Conduct an audit of social media and news mentions. Track how and where brand is being talked about. Gain insight into what matters to your clientele, Monitor mentions of similar brands to learn from them.
Be receptive to feedback address concerns. Manage negative interactions immediately. Don’t hide from issues, don’t ignore them. Complaints give are an opportunity to fix your brand –Acknowledge issues, and fix what you can.
Consistency and Commitment
Consistency in messaging, design and delivery are important as well. Effective brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.